Rockwell is a slab serif typeface, originally modeled after a 1910 font called Litho Antique. Revived by Morris Fuller Benton in the 1920s, the font was then redesigned and published by Monotype in 1934 under Frank Hinman Pierpon. His version offered several unique characteristics, including differences in spacing, letter weight and subtle changes in glyph formation.

Slab serif fonts are versatile, as their often mono-weighted tendencies render them perfectly suitable for headlining and other applications requiring a steady, bold typeface.

Rockwell is available in seven different variations which include italics, different weights and condensed versions of the font, suitable for anything from light print design to very bold type well proportioned for logo development.