The Alphapipe typeface was the telltale sign of the Gama book edition of the popular Odeon publishing house. With it, Czech graphic designer Jiří Rathouský developed his flair for typefaces, showcasing rhythmic and dominant text composition throughout numerous books published in the eighties. Alphapipe is more than just another fashionable typeface, which has sprung up following the success of Avant Garde by Herb Lubalin and Tom Carnas. It is one of the first complex systems based on a number of ligatures and alternative characters used similarly to current stylistic sets. Thanks to this novel variability, Rathouský was able to choose arbitrary char­acter combinations so as to achieve the best possible kerning and maximum graphic impact at the same time.