Designed by Adrian Frutiger in 1988, Avenir was commonly used in publications and promotions. Adrian Frutiger was a Swiss typeface designer trained as a typesetter, which gave him the knowledge of good kerning and weight choices. In the new era of typesetting Frutiger set out to make a traditional sans-serif font. Avenir is the perfect marriage of legibility and beauty. The qualitties of Avenir Prove it’s worth as a typeface for today’s magazines and headlines.