Baskerville was designed
in 1757 by John Baskerville
of England. His goal in creating
the typeface was to create a more
legible version of the fontface
Caslon.
Baskerville is considered a
transitional typeface between
Caslon-esque, older typeface and
the more modern Bodoni and Didot.
The typeface was first
rejected for its breach from the
traditional, and wasn’t
revitalized until 1977 when Bruce
Rogers employed the serif typeface
for the Harvard
University Press, setting a new
trend in the design and
typography worlds.